I can't tell if this is alright or not. I didn't have a group so I went out on my own, feel free to critique to your hearts desire.
Did local radio station B96 change over to top 40 to become a direct competitor in today's economy? We know what we hear, B96 is now 96.3 NOW and plays only the top 40 hits, while pre-recorded messages are played in between. The once trail-blazing station has placed itself in the same category as 101.3 KDWB, the second ranking station in the Cities. Last Fall, one season after the Cities adopted a new means of measuring radio station listeners, changes at B96 were noted. A resident D.J. Tony Fly was removed from the air for a week or so because he went so far as to air the stations dirty laundry. Things were not going well and the station needed to step-up their game. In January of this year they changed over from being the Cities first station to air local and underground hip-hop and rap, to playing mainstream top 40 hits. Since the big change? They have risen two slots in local ratings. It just goes to show that if you cater to the masses, follow the leader, and play it safe, you will succeed in getting where you want to be, but how much fun is that?
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I wondered what happened to B96! That is too bad it is such a competetive field. I really enjoyed Tony Fly when I listened. Glad to know where they went but probably will not be the same.
ReplyDeleteI like the amount of detail here. However, there's a bit too much summary here as well. I think you need to talk more about the significance of the topic, and a stronger clincher would be helpful, too.
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